Amazon’s #1 Bestselling Book in Management Skills, Strategy & Competition, and Strategic Business planning!

Book cover for "Rebel Culture" by Michael Sonbert, featuring a black and white portrait of a bearded man with arms crossed, a gold "Amazon Best Seller" ribbon, and bold red and white text on a black background.

Become the Ultimate Leadership Weapon.

BUILD A BADASS TEAM. DRIVE RESULTS.

Amazon’s #1 Bestselling Book in Management Skills, Strategy and Competition, and Strategic Business planning!

“This is not just a book; It’s a movement towards building a culture of resilience, and innovation. Embrace Rebel Culture and step into your role as a worldshaker and history maker.”

-Tim Storey, America’s Comeback Coach

Book titled 'Rebel Culture' by Michael Sonbert with a black and white cover featuring a man with a beard, tattoos, and crossed arms. The book has red, bold, distressed text and quotes highlighting leadership and building teams.

REBEL AGAINST BAD LEADERSHIP

Leadership isn’t easy, especially when you're facing constant challenges, disengaged teams, and a culture that feels stuck. Maybe you’re a manager tired of the same ineffective strategies or a leader frustrated by the status quo. What if there was a way to break free from the ordinary, to create a culture where your team is inspired, engaged, and driven to succeed?

Learn the Rebel Rules for Great Leadership

In this groundbreaking book, Michael Sonbert teaches you the Rebel Rules – unconventional yet powerful practices that redefine leadership. Learn how to be a leader who thrives where others fail, rejects mediocrity, and creates dynamic, high-performing teams in the most challenging environments.

It’s time to embrace the Rebel Culture.

Michael Has Partnered With

A black and white illustration of a woman in a flowing dress with wings, holding a sword, standing on a cloud with a moon in the background.
Black silhouette of a basketball player dunking a basketball into a hoop with an audience watching.
Silhouette of a person performing a backflip in mid-air against a blank background.
Neon sign displaying "Paul Mitchell the school" in white and purple colors on a black background.
A black and white map showing the layout of a building with labeled rooms and areas.
Oakley logo with stylized letter 'O' and the word 'Oakley' beneath it.
Black and white cartoon illustration of a cat with wide eyes, a small nose, and whiskers, sitting upright with paws visible.
Black background with white text reading "Fortune 500".
Black and white cartoon illustration of a space monkey astronaut floating in space with stars and planets in the background.
Black cat sitting on a table with a microphone and some food, in a dimly lit room.

WHO IS MICHAEL SONBERT?

Known as America’s Culture Coach, Michael Sonbert is a trailblazer in leadership and transformative education. As a bestselling author, renowned speaker, and the founder and CEO of Skyrocket Education and Rebel Culture, Michael has spent the last 20 years revolutionizing how leaders are shaped in schools and corporations worldwide. His work, which is taught at the University of Notre Dame graduate School of Leadership, has influenced hundreds of K12 schools and Fortune 500 companies like Google and organizations like Northwell Health Systems and Paul Mitchell Schools. Michael lives in New York with his family, where he continues to push the boundaries of educational and corporate excellence.

Michael Sonbert  wearing a black long-sleeve shirt, crossing his arms, and looking to his left.

Praise For Rebel Culture

  • Gregory O'Donnell, Notre Dame University

    Director, ACE Principal Academy

    "I have yet to encounter anyone who is both more compelling or actionable in terms of helping leaders improve."

  • Kelsey Kates, Google

    Global Head of Experiences, Faculty Enablement, and Marketing

    “Michael's authenticity and framing around how and why we are uniquely positioned to help people grow is exactly what my team needed to feel more empowered to give meaningful feedback.”

  • Mary Mohamadi, Oakley

    Vice President of Product Strategy, Global Optics

    “From our sessions I was able to immediately implement actionable changes that have made a noticeable impact on my team. For that, I’m incredibly grateful.”

  • Jessica Trzcinko, Hormel Foods

    Customer Business Manager

    “My time working with Michael was transformational. His ability to coach me as a leader and help grow my skill set around building team and organizational culture was essential in helping me define the path forward.”

  • Angela Bayly, QVC for Skechers

    On-Air Host

    "I struggled with my confidence and focus, and nearly gave up. Michael coached me into believing in myself by naming my strengths and how to use them for success. I am forever grateful!"

  • Brianne Lanza, Northwell Health Systems

    Director

    “What I personally appreciate the most about Michael is the time he took to understand what key messages and sentiments we were looking for. What Michael stands for is partnership and collaboration."

Master the Rebel Rules: Become the Ultimate Leadership Weapon

What if you could break free from outdated leadership methods and transform your team into a high-performing, unstoppable force? Imagine a workplace where every day is filled with purpose, every challenge is met with confidence, and every team member is engaged and committed.

To get there, you need the right rules – Rebel Rules – that cut through the noise and give you a clear path to becoming the leader you were meant to be.

Discover the Five Key Buckets of Rebel Rules:

  • 01

    Leadership Mindsets

    Develop the winning mindsets that drive success. Learn how to instill confidence, focus, and resilience in yourself and your team, ensuring that you lead with purpose every day.

  • 02

    Systems

    Create the structures and processes that keep your team on track and performing at their best. Learn the Rebel Rules for designing systems that streamline workflows, improve efficiency, and build accountability.

  • 03

    Communication

    Master the art of clear, consistent, and compelling communication. Discover how to articulate your vision, provide direction, and keep everyone aligned and motivated toward shared goals.

  • 04

    Feedback and Coaching

    Become a leader who doesn’t shy away from feedback but thrives on it. Learn how to give and receive feedback effectively, coach your team to new heights, and foster a culture of continuous improvement.

  • 05

    Accountability

    Hold yourself and your team to the highest standards. Learn how to set expectations, maintain commitment, and ensure that everyone – including you – is responsible for their results.

  • Rebel Leadership

    Transform Your Life

    Each bucket is filled with actionable Rebel Rules to help you navigate the complexities of leadership and create a culture that thrives. Dive in and become the ultimate leadership weapon.

Rebel Culture starter kit includes a team blueprint, communication checklist, systems checklist, accountability card, feedback checklist, and a framed poster of a man with a beard, all branded with red, black, tan, and dark red colors.

How To Claim Your Bonus

Ready To Claim Your Free Rebel Culture Starter Kit? The Ultimate resource for bringing Rebel Culture to your team. $197 DOLLAR VALUE FOR FREE

STEP 1 | Order the book through amazon!

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Final Promise

Build A Badass Team & Drive Results!

What I’ve done in this book is taken dozens of leadership best-practices and broken them down into winning mindsets and actionable skills. These mindsets and rules are pulled from two decades of onsite, side-by-side coaching of leaders, years of research, and dozens of interviews of highly-successful leaders who’ve built strong cultures and badass teams across industries.

These mindsets and rules are designed to help you do two things: increase your self-confidence as a leader while strengthening your ability to execute on fundamental leadership actions.

Book titled "Rebel Culture" by Michael Sonbert, featuring a black and white photo of a man with tattoos on his arms, crossed arms, and a serious expression, with quotes and endorsements on the cover.